So, how can you pick the best broker for your needs? There are numerous factors to consider, and the selection will most likely be based on personal preferences. Some traders are prepared to pay higher trade fees in exchange for a cutting-edge platform, while others prioritize cost. Some people prefer to stick with financial organizations with well-known names. In contrast, others prefer to search through online brokers to discover the best fit for them.

Who Is An Online Broker?

An online broker is a solution provider that facilitates the purchase and sale of securities over the Internet. Typically, the transaction is carried out through the broker’s trading platforms. This differs from the typical way of purchasing items over the phone.

The advent of high-performance processors and quicker network connectivity aided the growth of online brokers in the mid-1990s.

Discount Brokers Vs. Full-Service Brokers

There’s also a significant difference between full-service and discount brokerage. As the name implies, a full-service stockbroker provides personalized advice and suggestions regularly, and these services aren’t economical. A full-service agent does a lot of the job for a commercial client.

Discount brokerage firms typically leave you to decide every term independently. However, some do offer the choice of paying a fee to have a broker advise you on a specific trade. For small investors, some suggest using a full-service broker. However, a costly full-service broker is generally out of reach for a young individual.

Choosing The Best Online Broker Is A Difficult Task

Before browsing through internet brokers, you must first ask a few inquiries about your investment objectives. Do you plan on purchasing a few equities? Are you searching for a means to put money aside for your future? Are you interested in learning more about day trading or more advanced investment strategies?

Once you’ve decided on the investment options you want to make, you may start assessing brokers based on a few criteria, such as:

1. Always Consider Brokers Fees & Charges Before Hiring

If you’re under the age of thirty, your financial resources are likely limited. There are other broker rates to consider in addition to transaction implementation fees. It’s critical to understand the expenses and other charges that may apply to you if you want to get the most out of your investment. The following are some charges every new investor should know about:

A. Minimums

To open an account with brokers, you’ll need to have a certain amount of money in your account. The lowest minimums are usually found with online brokers, ranging from five hundred to one thousand dollars.

B. Margin accounts

A rookie investor may not want to create the account immediately, but it is something to consider in the future. Standard stockbroker accounts often have lower minimum reserve criteria than margin accounts. When trading on margin, you should also examine the lending rate your brokerage charges.

C. Fees for withdrawals

Some brokerage firms demand a fee for withdrawals or won’t allow you to transfer if your credit falls below the minimum. Others permit you to draw cheques against your bank account; however, they usually have a relatively high balance requirement.

2. Always Do A Background Check

There are a great many best online brokers who are good at their job. However, not all of them are suited to what you will need.

You want a broker who has experience dealing with online transactions and state laws regarding investments for online investments. This would not be the right time to try and save money by going to brokers. You should look for experienced brokers who can help you with your specific needs.

3. Always Check Credentials

One of the most important things to consider when hiring an online broker is checking their credentials. It is essential to ensure that your broker has all the required certifications and can handle your account transactions.

4. Responsiveness & Reliability Is A Must

Responsiveness is a great measure of an online broker’s level of responsibility. A broker should be accessible throughout and guide you on every step of the transaction process. As a customer, you deserve better than a broker who ignores your calls and texts or overcharges you. A professional broker will promptly reply to your calls and messages and be accompanied by a team of helpful professionals to assist you with your requirements.

5. Look Around Before Making A Decision

A variety of brokers are available to open a bank account. These new accounts could be used to experiment with methods and accessibility. You should also consider client reviews and price changes while choosing brokers, as client reviews give an overview of the service provider’s service satisfaction rate.

6. Request A Referral

Your accounting department is likely to have accountants who are knowledgeable about brokers. They could, however, be expert brokers for professional investors.

Since you are a novice, you can ask for assistance from those who have previously worked for a particular broker. And always ask for referrals from a service provider before hiring them. After receiving the referrals, contact the sources to ask about the service provider’s service experience.

The Benefits Of Hiring An Online Broker

Conventional brokerages are typically accused of promoting a standardized portfolio of investments, some even being accused of boosting their affiliated equity funds. On the other hand, online brokers remove human bias from the equation.

Investing online is easy since it allows you to make purchases, review quotes, and make modifications from any location. It also allows investors to execute orders more quickly, allowing them to better utilize volatility. Moreover, online business is more cost-effective than investing through a conventional broker.

Making money online can be done easily nowadays, thanks to the rise of the digital era. The Ape Investing website contains a plethora of videos and content to help you understand your options.

Suggested:

500 Pips Review 2021: Full Range Of Trading Opportunities.

The post How to Choose Online Brokers for Free Stock Trading? appeared first on Tricky Enough.

In this blog post, we will give you an outline of all the elements that your website needs to have to be fully equipped and optimized for your digital marketing campaigns. Let’s dive right in and walk you through it step by step!

1. Make Webpages Engagement Friendly

The first thing that you need to do to optimize your website for digital marketing is to adopt website design trends that are engagement-friendly. It is high time that web designers look at engagement tools as an important digital marketing metric. You need to make it easier for the visitor to engage with your content. How do you do that? Here are a few quick tips:

➔ Make your CTAs (Calls to Action) easy to read and find.

➔ Insert easily accessible social media buttons on your web pages.

➔ Add a comments section on your content to receive feedback.

➔ Provide an email address for the audience to get in touch with their queries.

➔ Maintain an active blog.

➔ Add automated/instant customer service chat tools.

2. Focus on Integrating the Right Keywords

For your website content to reach the target audience, you must search and integrate the right keywords. With increasing competition, it is becoming more and more difficult to get a good SEO ranking for your content. As a result, you have to be very smart and strategic about your choice of keywords, otherwise, your content will just get lost in the sea of thousands of platforms out there.

Incorporate an efficient keyword search strategy into your digital marketing plan. We recommend using tools like Ubersuggest to find relevant keywords for your niche and target audience. You can find both short and long-tail keywords easily on this platform and it will help you rank higher and reach your target audience more easily. It will also make it easier for your audience to reach the relevant webpage that they are looking for.

3. Optimize for On and Off-Page SEO

When it comes to SEO, there are a lot of factors that you need to account for. First, you need to have a comprehensive on-page SEO strategy for each of your web pages while building the website. On-page SEO essentials include elements such as headings, subheadings, meta tags, slugs, etc.

There are a few things that you need to keep in mind. Take a look at some of the pointers for optimizing your on-page SEO below:

➔ Always use your selected primary keywords in your main headings, preferably in the title and introductory paragraph as well.

➔ The primary keyword should also be in a few subheadings and the slug.

➔ In the overall content body, make sure your primary keyword appears between 1% to 2.5%.

➔ Make sure your keyword placement looks natural and doesn’t come off as forced or overstuffed.

➔ Scatter your selected primary and secondary keywords across your webpage copies, including headings, image texts, and the body.

➔ Make sure your use of content and keywords is targeted and contextual so that Google can pick up on it.

Now that we have covered on-page SEO, let’s talk about off-page or off-site SEO, which is just as important. It is the strategy you implement to optimize your website through external factors. This could include social media activity, guest blogging, brand mentions, influencer marketing, and much more. All of the mentioned tools can help spread the word about your website further and direct traffic from a variety of external channels.

4. Seek Quality Backlinks

For the optimization of your website for digital marketing, you need to make sure you target credible and high-authority sites for backlinks. Today, backlinks are one of the primary factors that help your website rank higher. How does it work? Well, when a high authority or credible website links to your content, it sends a message to Google that your site is credible and valuable.

The more quality backlinks you gain, the higher your website will rank on search engines. However, you need to remember that this process takes time and you’ll need to be consistent with the quality of content you offer on your website in order to get those quality links. Guest blogging and influencer marketing is a good place to get started on working towards those valuable backlinks. Remember that this strategy requires long-term commitment, but offers fruitful and sustainable results.

5. Publish High Value and Long-form Content

To give credibility to your website and optimize it for effective digital marketing results, you need to publish long-form content. Ideally. The length of a blog or article piece you post should be at least 1500 words. The optimum length for a blog post varies based on the niche of your website. Do a quick Google search of one of your chosen primary keywords and check out the top 5-7 links that pop up. It will give you an idea of what is working best for those who are already at the top within your subject and will provide you the keen insight on the optimum length of content you need to publish.

Long-form content is also valuable because it means that your audience will spend a long time on your website. If you are providing them with the type of content they are looking for, your audience will surely return to your site frequently and dedicate the time to read your long-form publications. This trend signals to Google and other search engines that you are providing quality content and your website will be ranked higher as a result.

6. Create Designated Landing Pages

For your website to be fully optimized for digital marketing, you need to have designated web pages for each of your main products or services. When you create specialized landing pages for each of your campaigns, it makes lead generation easier and offers a better user experience.

You can’t expect your homepage to do all the work because it makes the whole process of navigating your website more complex and less structured. Designated web pages make it easier for the audience to find what they are looking for. It also streamlines your sales funnel.

7. Reduce the Page Loading Time

Long loading time is one of the biggest turn-offs for website visitors. You need to make sure that when a visitor lands on one of your web pages, it doesn’t take long to load. In today’s fast-paced world, no one has the patience to wait for a page to load. If the contents of your website don’t show up smoothly, your traffic is likely to quit and look for another resource with lesser loading time.

Make sure you use Google’s PageSpeed tool to find out how fast your webpages load on different devices, so you can optimize them for faster loading times if need be. Make sure you optimize all images and videos properly, so all your visual content shows up smoothly and users have a smooth experience navigating the website.

8. Optimize Your Website for phone traffic

More people are using their phones to visit websites than ever before. This means that optimization for phone and other mobile device usage has become essential. Your website needs to have a design that is mobile-friendly. Here are a few quick tips on what to keep in mind:

● Optimize your website to adapt to all kinds of mobile devices, such as smartphones, tablets, laptops, etc.

● Make sure you scale your images and give them a responsive design that also works well for mobile users.

● Keep your meta titles and details brief and crisp.

● Limit pop-ups and make sure you don’t choose ones that cover the entire screen because that can prevent mobile users from accessing your content while landing on your web pages.

● Structure your content for a mobile-friendly readership. Break it down into smaller paragraphs, bullet points, etc.

Final Thoughts

Digital marketing is a critical factor in ensuring the visibility and success of a website. To optimize your website for better results, you need to be intentional about how you design and approach different tools and strategies that help your website rank higher and give it credibility. In this blog post, we have tried to summarize all the essential steps and ingredients that make a website optimized for better digital marketing.

Consider hiring a professional website content developer for the optimization of your company website for digital marketing.

The post How to Optimize Your Website for Digital Marketing? appeared first on Tricky Enough.

Yet, sensible marketers are holding on to their brochure investments, knowing that this particular printed medium is just as effective as they were ten years ago. According to a study by Bentley University, 79% of tourists still like to pick up brochures, 85% of those who go through brochures learn about new brands, and 61% of individuals who see products in brochures end up buying them.

In this guide, you’ll study certain factors that establish brochures as an effective marketing tool.

Factors that Make Brochures an Effective Marketing Tool

1. They Stay Close to the Audience

Unlike most other marketing materials, brochures that make it to the right households stay remarkably close to targeted users. Research suggests that brochures delivered via door-drop marketing typically stay in a home for more than a month and often get circulated around family members. This is a good enough time to make customers remember your brand and stay loyal to it. In some cases, people even share the brochures with neighbours.

Given that they’re well-designed, communicate your brand message effectively, and are targeted to the right users, there’s no reason for them to produce the desired results. Many companies still manage to trigger top-of-the-mind recalls using brochure marketing.

2. Provide In-Depth Information to Prospects

Brochures provide you with a lot more room for business, product, or service information than other printed mediums like newspapers, postcards, magazines, etc. Even if you go for a simple trifold, you can manage a colourful, professional-looking front page along with five additional sections to include the information you want to communicate. Utilize each side of the brochure and fill each section on either side of the fold.

Throughout the brochure layout, you can easily tell a story that ends with a call-to-action (CTA). We recommend pairing your brochure with a coupon with discounts or special deals so that readers are encouraged to make the first purchase. Here is a comprehensive list of business information you can include in your brochure:

• Your Mission Statement
• Your Mission and Vision
• Basic information about your company
• Company logo
• Information about the products and services you sell
• Pricing (Optional)
• Contact Information
• Benefits of choosing your brand
• Other Selling Points

While these are critical aspects to include in your brochure, the list is not exhaustive. You can include anything you feel can build awareness and drive customers into action.

If you’re struggling to present all this information in the right format, seek professional brochure writing services. The best firms will translate individual blocks of business information into high-quality content. The only thing you’ll be left with is brochure design, which we’ll talk about later in the guide.

3. Offer Multiple Ways to Reach Customers

Brochures are highly versatile advertising tools used by marketers to inform customers of their products and services. Their highly mobile nature means you can place them anywhere you expect your customers to be found. For instance, if you have an office or store that receives a lot of foot traffic, place your brochures in the waiting room (in offices) or near the store entrance. If you’re a bank, you can develop a brochure for each category of financial products or services you offer and place them in the lobby for customers to review.

As portable marketing materials, brochures can also be taken to trade shows and other business events, where you can distribute them to potential customers and B2B clients. Besides, you may even distribute brochures by dropping them inside a packaged order that’s about to be delivered to customers.

4. They Build Trust among Customers

When a salesman approaches a prospect for the first time, it’s normal for a customer to experience suspicions. Marketing brochures give an impression to customers that you’re an established business. Remember, people expect printed merchandise. Like letterheads and business cards, brochures show them that you’re a serious company with dependable business practices and reliable credentials. If your brochure contains your business address, they immediately know that you’re not a scam.

Besides, many organizations choose to include their goals and objectives in their brochures to let prospects see the devoted and caring side of your company. This builds trust and authority among potential clients, so when it comes to making a purchase decision, the prospects won’t hesitate to choose you over other brands.

5. They Are Attention-Grabbing

A well-designed, engaging marketing brochure content will easily grab the attention of potential clients. It serves as an opportunity for you to develop an impactful message and use a creative design to reinforce it. Follow these tips to ensure that your brochures keep the readers captivated:

• Include visuals to reinforce and elaborate the information you include.
• Keep your sentences and paragraphs punchy and short.
• Use tangible ideas and action-inducing words.
• Simplify the content and make it more skimmable with the help of bullet points.
• Keep your theme consistent throughout the brochure, regardless of the types of content you include.

When designing your brochure, you’ll also need to think about the right order of information. The brochure’s front and back should be eye-catching so that readers feel compelled to read it. Display the most critical information first and ensure that each section smoothly transitions to the next, thereby creating a logical hierarchy of details. Divide the sections using clearly stated, powerful headlines.

To develop a high-impact brochure design, it’s best to seek a professional brochure design service. When you approach a designer, make sure they take the time to understand your brand, your target audience, and the products and services you want to sell. Once you provide them with the content, they should come up with several versions of the brochure, giving you the choice to opt for the best one. When you choose a version, go deeper into it and get it customized, so it accurately aligns with your brand strategy.

Conclusion

By now, you should have developed a fair idea about how brochures can revive your marketing strategy and optimize it for the best business results. Based on the insights shared above, brochure advertising, if done right, can boost your conversions, even if you’re new in the market. Take some time to analyze the industry and understand your target audience. Then, get started by hiring a brochure design service that also offers brochure writing services, and develops an incredible marketing brochure for your business.

Suggested:

8 Traditional Advertising Strategies Still Work.

7 Tips On Getting New Customers Via Social Media.

The post 5 Ways in Which Brochures Are Effective for Marketing appeared first on Tricky Enough.

If done right, a well-crafted email marketing campaign can generate an impressive ROI. As revealed by DMA’s Marketer Email Tracker 2020 report, every dollar spent on email marketing can produce an average return of $35.40. The investment includes what you pay your email writer.

If you wish to experience similar results and achieve skyrocketing business growth, study how to create an effective email marketing campaign:

Formulate a Catchy Header

The email header is the first thing recipients see when your email lands in their inbox, describing everything they should expect to see upon opening the email. Your aim should be to develop a headline that entices users to click open the email and consume the content contained in it.

There are a number of aspects to pay attention to that relate to your email header. Before anything else, send out your email from a recognizable name rather than using an anonymous account. Some marketers won’t give much importance to the ‘From Name’, not realizing that it can make a huge difference to whether the recipients will open the email or mark them spam without clicking.

Moving forward, make sure that your email Subject Line is action-oriented, personalized, and most importantly honest. Keeping it honest means that it shouldn’t mislead the users to trick them into opening the emails. If the content doesn’t relate to the Subject Line, the recipients won’t trust your brand or convert. Besides, keep it short; not more than 50 characters.

Depending on the email client you use, recipients might be presented with a short preview of the email body. This is commonly referred to as the Preheader Text. If you don’t specify this text, the system will automatically pull some of the words from the beginning of your email body, possibly cutting off the content mid-sentence. To avoid this, add a 6- to the 11-word description that succinctly explains what the email is about.

Write an Engaging Email Body

The next big challenge to develop an effective email marketing campaign is to create content that genuinely provides value to the users. It’s important to understand that the content forms the core of your email marketing strategy. It must strongly resonate with your target audience to be able to engage the readers.

However, with over 306.4 billion emails sent every day, it can be difficult to stand out and compel the recipients to decide in your favour. This is where hiring a skilled, experienced email writer can come to your rescue. You’ll need to hire someone who’s been writing conversion-oriented emails for businesses similar to yours. They’ll know exactly what vocabulary to use and which commonplace terms to avoid, while also ensuring the ideal positioning for calls-to-action (CTAs).

When working with your email writer, be mindful of the following critical elements of your email body:

Brand Logo

When a recipient, clicks open your email, your company logo should appear at the top and be clickable so that it takes users directly to your business website.

Text

The text content of your email provides a unique opportunity to convey your underlying brand message and deliver value to your targeted users. But at the same time, lengthy blocks of text will most likely be ignored. Therefore, no matter how tempting it is to share as much information as possible, keep your text body concise and focused. Based on studies, emails containing not more than 20 lines of text and a maximum of three images get the highest click-through rates.

Call-to-Action (CTA)

Many marketers new to email marketing will place the CTA at the end of the email body. Keep in mind that emails are less likely to be fully read than blog posts. Most users who click an email will only skim through it and won’t likely reach the end of it before going back to their inbox. Hence, you need to think differently to optimize your email for a high click-through rate. That’s why the best position for a CTA is around the point where your audience should have read enough to be intrigued but won’t be required to scroll downward.

Don’t Ignore the Footer

This is often the most ignored part of creating marketing emails. Both from the perspective of making the desired impact and ensuring compliance, the footer is a vital element of email marketing. Include social media links in the email footer to nurture the relationship with your target audience. The links will provide them with ways to connect with you on other avenues to keep the engagement going.

In addition, the footer should always contain your contact information and email address so that the recipients know exactly how to reach out to you for further queries or to partner up. Responding to the email should be made as convenient to the recipients as possible. To comply with CAN-SPAM, don’t forget to include the physical address of your company too.

You must also provide your recipients with a simple way to unsubscribe or opt out of receiving marketing emails. This is another requirement for CAN-SPAM compliance. Including an easy-to-spot unsubscribe link in the email footer should be sufficient.

Leverage Split Testing

The emails you develop won’t necessarily work out to produce the desired results. The smallest of changes and tweaks in your email can make a massive difference to how its content is consumed. For example, you might be of the view that the subject line you developed should make the greatest impact. That’s not usually the case. There might be a more compelling subject line that proves more engaging and another that makes an even greater impact.

Thus, it’s rational to develop more than a single subject line and compare them by conducting a split of A/B testing. This method involves sending out different versions of the same email to evaluate which one generates better results. When testing email versions for different subject lines, be sure to keep the rest of the elements completely the same. Otherwise, you won’t know what exactly is causing a change in the result.

Similarly, you can test varying versions of the email design, content, colours, CTA buttons, and font sizes across different devices. When you send out the different versions of emails, track and compare the click-through rates, bounce rates, and open rates. This method should help you improve and refine your email marketing strategy quickly.

Conclusion

To sum up, email marketing is a tried and tested method to build brand awareness and expand customer base. As long as you understand your target audience inside out and are aware of some simple tricks, creating an effective email marketing campaign shouldn’t be too difficult. Following the tips mentioned in this article should help set your marketing email apart from the other emails landing in recipients’ inboxes.

Yet, as mentioned earlier, nothing can match the expertise of an experienced email writer. If you need help creating content for your conversion-oriented marketing emails, hire a professional email writer at your earliest.

Suggested:

How To Create a Professional Email Address?

The post How to Construct an Effective Email Marketing Campaign? appeared first on Tricky Enough.

Adding a blog to your site can attract a lot more traffic than you would normally receive. However, more traffic doesn’t necessarily mean more visitors will be performing your desired action, such as completing a purchase. Business owners will need to find ways to “convert†visitors if they wish to benefit from this increased traffic.

Luckily, there are many ways to improve conversions through blog writing. You can hire a blog content writing service to help if you need assistance in writing and editing. Content services can be an excellent investment for your business as they can help create persuasive and engaging content that is designed to drive results. Even if that’s your chosen route, you should be involved in the strategy behind the content you put on your site. Let’s look at some of these strategies.

1. Identify Your Audience

The best way to convert visitors is to first understand them. Every business has a particular audience they wish to cater to. If you know which demographic you would like to target, you can then craft your content accordingly.

You can identify your audience in many different ways. The more straightforward method is to use a web analytics tool such as Google Analytics to see a breakdown of visitor traffic to your site. Such tools can inform you about the visitors’ average age, gender, or interests.

You can also learn where users are coming onto your site. This could be primarily through Google search results, or from social media. Once you know where they originate from, you can craft your content accordingly.

For example, if you learn that most of your visitors are coming from Instagram, you can create blog posts that expand on some of the topics you have touched upon in your brand’s Instagram posts.

2. Write on Interesting Topics

Your site may receive plenty of visitors, but are they clicking on your blog posts and reading your content? If you don’t have a good content creation strategy, odds are that visitors aren’t engaging with your content.

One way to boost readership and conversions is to write blogs on interesting topics. This will encourage visitors to not only read your content but also follow your call to action.

Choosing interesting topics can be tricky. However, doing so can pay off well. You can try writing about topics you feel people would be interested in reading. This could be some lesser-known facts about a certain type of product or some seldom-discussed “lifehacksâ€.

Many blog content writers also choose to write about trending topics, as they are likely to receive a lot of traffic. However, you also risk your blog post becoming lost in the sea of similar blog posts when you take this approach. Writers will need to find the right balance between topics that are obscure and topics that will become popular once they are published.

3. Pay Attention to Formatting

Visitors may visit your site because they are interested in reading your blog content or learning more about a particular topic. However, these visitors are likely to turn away and leave if they notice your content is difficult to read. This difficulty can be attributed to the use of complex words and terminology. However, your blog’s formatting can also contribute to ease of readability.

Blogs that feature large walls of text can be difficult for people to read, even if the content has been written using simple language. A good approach is to limit each paragraph to no more than three or four sentences. In addition to this, you should illustrate key points concisely using bullet points.

These steps will make the content easier to read all the way through and encourage readers to complete your call to action at the end.

4. Use the Right Keywords

Another great way to attract more traffic to your site and boost conversions is to use the right keywords. Anyone familiar with SEO a website understands the paramount importance of keywords. These are special words or phrases that users type into search engines when they are looking for content.

You can draw a fair amount of traffic to your site by choosing popular keywords that are trending at the moment. However, your website may also get overshadowed by other websites that feature the same keywords in search engine results.

A better strategy may be to use long-tail keywords. These are keywords that are more specific than ordinary ones. For example, a simple keyword would be “electricians for hireâ€. On the other hand, a long-tail keyword would be something along the lines of “24/7 electricians in Omahaâ€. Including the long-tail keyword in your blog will attract readers who are specifically seeking out electricians in Omaha who offer 24/7 services.

This long-tail keyword is less likely to appear in other blogs, which gives your website an advantage in search engine results.

5. Create Content that Adds Value

Site visitors often flock to blogs because they are interested in learning about a particular topic. This means your content should include interesting information that adds value. Your goal should be to teach readers something new.

It may also help to back up any claims or assertions using statistics or studies. This helps you appear as an authority on the matter, which will encourage readers to trust you and follow your call to action.

It may also help to add valuable content that other blogs haven’t covered. For example, if you run a fitness blog to promote your ankle weight products, you can create posts that talk about the science of weight training and how it helps muscle building.

6. Use Eye Catchy Images

A significant percentage of users click on blogs or blog posts because of the image attached to them. You may have seen certain blogs feature “clickbaity†or unique images that pique your interest and implore you to learn more. This approach does help draw more visitors to your site, but it may be viewed as tacky by others.

Blog writers should find the right balance between “click bait†style images and tasteful but relevant images if they wish to attract more traffic and improve their conversion rates.

7. Offer an Incentive

If your goal is to simply convert as many site visitors as possible, you should offer them an incentive. Many blogs and websites offer readers special discounts or promotions if they follow the call-to-action at the end of the blog.

This strategy can rapidly boost your conversion rate, as everybody wants discounted products. Business owners should remember to offer an incentive that does not cost their business too much money. However, you could say that the boost in revenue would make up for the losses from offering customers a discount.

As you can see, there are plenty of ways blog content writing can improve conversions to the website being written for. The strategies mentioned above are frequently used by blogs and websites across the globe. If you are in a competitive industry, many of your competitors are likely already using these tactics.

So try out each of the strategies discussed here and see which ones you can implement into your content easily. Making an impact in the digital world isn’t easy, but you can gain significant ground with the right strategies and enough perseverance.

The post 7 Effective Blog Writing Hacks to Improve Conversions Through Your Website appeared first on Tricky Enough.

However, persistently sending emails to prospects over and over again could cost you. Your standard consumer’s inbox is probably already flooded with marketing messages and attention-seeking emails. That’s why email providers like Gmail and Outlook have created a separate section called “Promotion” or “Focused” to filter such emails.

How then, can your email stand out while being unobtrusive? We’ve narrowed down 7 must-follow strategies for effective email marketing.

1. Use Caution When Addressing Clients by Name

In the earlier days of email marketing, it was considered a huge plus to send personalized emails to clients by directly addressing their names. The prevalence of ransomware attacks, cybersecurity crimes, identity theft, and credit card fraud has killed this trend. It’s not a viable marketing strategy anymore if you haven’t already ‘earned’ familiarity with your consumers.

When a business tries to force familiarity too soon, it sets off all kinds of alarm bells and scares prospects away. This kind of familiarity can’t be forced – it has to be earned by means of mutual correspondence – probably through a little back of forth between your sales team and the client.

Worse still, you also run the risk of ‘faking’ familiarity with subscribers. It’s the easiest way to push sceptic subscribers away. This doesn’t mean that you shouldn’t use personalization at all. Your email works best when it acknowledges your client’s individuality (usually through their purchase habits, demographics, and other interests). Most e-commerce businesses often do this.

A few good examples of personalization (that most of us are already familiar with) are email alerts for abandoned carts, new discounts, promos for a favourite product, and new stock.

2. Choosing the Right Subject Line

The subject line is the first thing your reader will see. A poorly thought-out subject line could get your email deleted, or worse, sent to the spam folder.

Try to keep the email subject line concise and to the point. Don’t write anything misleading or you’ll leave a negative impression. The subject line should be relevant to the client. People don’t like reading generic emails that have nothing at all to do with them. Here’s an example of a bad email subject line:

“Huge alert! Buy this product and get $50 off!!!”

This is an example of a bad subject line because it’s not clear. The word ‘huge alert’ doesn’t send the right vibes to clients. It’s probably misleading too. If the reader opens the email for the $50 discount, they’ll realize they won’t get it unless they win a contest (which means it was a bluff all along). Finally, the number of exclamation points at the end of the subject line appears too spammy.

Below is a better alternative to the email:

“Unraveling the new XYZ – sign up to win a $50 discount”

Rather than being vague, the subject line tells the consumer that the email contains a link to their favourite product, and that they could win a discount. The phrase also makes it clear that they will have to sign up to win a discount.

3. How to Use an Email Opening Line

You would think that an email opening with a simple greeting such as, “We hope you’re doing fine” would suffice. But, we’ve found that landing the perfect email opener that seamlessly takes the reader into the rest of the email is easier said than done. It’s a powerful art form that a professional email writer spends years learning and perfecting.

When it comes to writing email openers, you have to use the proper degree of formality. This awareness comes with the knowledge of your audience. Will your audience appreciate the informal greeting, or will they feel offended? You won’t know the answer until you’ve learned more about your readers.

Regardless of your email’s purpose, there are a few obvious things you can do to avoid sounding too unprofessional. Here’s an example:

“What’s up XYZ user? We’ve made a few changes to your software”

Even if your email is written in a casual tone, “What’s up” is practically never a good email greeting. Contrast the above opening with the following, more professional-looking email opening:

“Hey XYZ,

As mentioned in our terms of service agreement, we have updated your software to version 2.3.”

The email maintains a formal tone while informing the user about changes made to the product/service they purchased.

You can use different kinds of tones to address various events. For example, if you need something formal, a simple “Hello” would be fine. If you’re following up on something, try something like, “As promised, we’re…”

There are more variations of email openers here.

4. Get to the Point Quickly

In hopes of being catchy with our marketing slogans and buzzwords, we often miss out on clarity. Here’s a simple rule of thumb: write your email with clarity first, and catchy second – in this order. When writing an email copy, clarity should be your main priority.

This saves time because you already have a body of text to work with right away. Marketing teams spend too much time thinking about catchy slogans and then forcefully fitting them around their actual message. It’s like a square peg in a round hole. By the time they send their email, the true message of their email is lost in translation.

Here’s a cool subject line by The Telegraph:

“4 Whole Months. Just £3. Subscribe now.”

And this promo email by Wish:

“Laptop Liquidation? Get a faster laptop for 77 € today.”

These subject lines are creative enough to pique your interest. But they’re clear enough to set the right expectations for when you open the email.

5. Address the Reader in the Second Person

You can address the reader in the second person by using pronouns such as, “you”, “your”, and “yours.” Here’s an example, “Before you take your furry friend for a walk in the morning, remember to bring your water bottle with you.” It means you’ve oriented the email towards the reader, and not yourself or your business.

It’s a clever psychological tactic that pulls the reader into action and makes them the centre of your attention. This doesn’t mean you shouldn’t use ‘we’ and ‘I’ and ‘Our’. The goal should be to create a healthy balance between the first person and the second person.

6. Discuss the Benefits Instead of Listing out the Features

You know the value of your features, but your readers have no idea what to expect. This is why it’s your job to explain it to them.

However, most emails only give surface-level explanations (usually textbook definitions) of what they’re offering. Leaving it up to the reader to put two and two together – now that’s just lazy.

What do your products, discounts, or features do for your client’s goals? How do they translate into benefits for the client? If your email doesn’t explain the benefit of redeeming a generic feature, it won’t be endearing to the reader.

7. Don’t Write an Entire Story – Be Brief

This one is easy. Simply put yourself in your reader’s shoes. When was the last time you read through an entire email message? Even if the email truly piqued your interest and got you hyped up about a product or discount – did you bother reading the whole message? Probably not. You got the gist of it and scanned through the email for important points to decide whether it’s worth converting.

Most of your readers operate the same way. They quickly sift through the information to make up their minds.

That’s why instead of trying to fit an entire novel into your email message, try to summarize everything in a clear, concise, and if possible, compelling way.

Email writing doesn’t have to be difficult. You just have to get the basics right, keep your message clear, and concise, and that’s usually it.

What email marketing strategies do you use? Let us know in the comments below.

Suggested:

8 Tips to Increase Email Open Rates Using Trigger Words.

Most Effective Words to Use in Writing Your Next Email.

The post 7 Strategies for Writing Effective Emails appeared first on Tricky Enough.