Most digital financial platforms have fortified themselves with heightened security measures, great website navigation, and impressive service delivery. Today, online banking is acceptable and the standard of financial transactions in many industries, including the online gambling sector. Apart from bank transfers and credit cards like Mastercard, VISA, and others, most gaming platforms now use other payment methods related to virtual banking. Some of them include e-wallets like Skrill, PayPal, and Neteller. There are also digital payment options like Interac and prepaid cards like Paysafecard. These options have made global transactions safer, faster, and more convenient.

According to iGaming expert, Michelle H. Thomas, the advantages of online banking are massive and noticeable in the Canadian online gaming sector. Currently, there are many Interac online casino Canada sites, as well as other platforms, that are fully powered by virtual banking institutions. These platforms make gambling a lot easier and transactions very accessible and seamless.

Besides their easy accessibility, these platforms are convenient and cheaper, whether you’re gambling or conducting business, which has helped boost their popularity in the past decade. This article will discuss the most popular digital finance bodies in Canada.

1. Tangerine

Tangerine has garnered over 2 million users since its establishment in 1997. It’s a strictly-online bank that offers every web-related transaction option. Tangerine stands out from the usual digital platforms through its no-fee policy for your daily transactions, and it also offers mortgages, credit cards, investment options, and savings accounts, even for retirement plans.

Tangerine has earned its place as one of the popular online banking in Canada with top-notch services. Their credit card offers come through Mastercard’s Money-Back credit card and World Elite Card, and none of these cards procure an annual fee, with a fair interest rate of 19.95%. 

It also offers some of the best customer services in Canada, with available teams ready to answer your questions and resolve your problems. Mobile compatibility is a common issue with online financial platforms, and Tangerine offers its users an easily-navigated website. It also has 3,500 ATMs in the country and about 44,000 globally. 

2. Simplii Financial

Simplii is a digital financial platform under the Canadian Imperial Bank of Commerce (CIBC), a corporation that allows online banking at online casinos, local and international. In 2017, CIBC ended PC Financial, a joint venture it managed with Loblaw, a Canadian grocery chain. The termination of PC Financial birthed Simplii Financial, and although the platform had a rocky start, with call center delays, customer complaints, and even a data hack, it has served its customers well since then.

Simplii Financial has a top-notch service structure, from a no-fee chequing account, unlimited transactions, and provision of numerous accounts such as mutual funds, guaranteed investment certificates (GICs), TFSAs, and RRSPs. 

Other advantages of using Simplii Financial include unlimited free Interac e-Transfers, and the availability of more ATMs compared to most online platforms in Canada. Simplii users can access over 3,400 CIBC-branded ATMs in the country. However, despite these benefits, Simplii isn’t available in Quebec.

3. EQ Bank

While EQ runs a strict digital operation, they don’t offer debit cards or ABM access. However, you can use the platform to open a savings account that lets you transfer money and pay your bills while getting a generous interest rate of 1.25% to 2%. You don’t have to pay monthly fees, restrict your balances and limits, and it gives you unlimited transactions.

Like most online platforms, EQ has a well-designed, navigable website that makes transactions easier. You can take advantage of EQ’s high-interest rate to save up money for the long and short term. You can link your account to any Big Five of Canada, including the Bank of Montreal, Bank of Nova Scotia, Royal Bank of Canada, CIBC, and Toronto-Dominion Bank. It also offers free Interac e-Transfers and local bank transfers.

4. Neo Financial

Besides providing the essential features every online financial platform should have, Neo Financial offers some unique financial products, including Neo Invest and Neo Money. Neo Invest helps you invest based on your preference, objectives, and risk management, while Neo Money is a multi-purpose platform that serves as a standard chequing and savings account.

Another beneficial product of Neo is its Neo Mastercard. The financial Mastercard offers a 0.5% cash back on all purchases and 15% on your first purchase. On the other hand, The Neo Secured Mastercard has the same benefits but is designed for people with bad credit. Like most popular online financial platforms, Neo offers free Interac e-Transfers, bill payments, and a no-fee policy on your debit transfer.

Conclusion

Canada has one of the best online banking systems in the world, with generous interest rates, little or no-fee policy, and a secure and highly dependable system. While there are many impressive financial platforms, names like Tangerine, Simplii Financial, EQ Bank, and Neo Financial offer customers some of the best virtual banking services in the country.

The post The Most Popular Online Banking Platforms in Canada appeared first on Tricky Enough.

Faced with so many negative stories from the mainstream news cycle, it can be hard to remain positive. With news of war, poverty, budget cuts, natural disasters, and more, spending too much time reading, listening to, or watching the news can make everything seem all doom and gloom.

However, there are plenty of positive newsworthy stories taking place every day, from acts of generosity to progress towards climate goals to family reunions to technological advancement and more.

The biggest problem, however, can be finding these positive stories among the swathes of bad news. So, to make your job easier, we are rounding up the best good news websites you need to check out.

5. A Plus ‒ for good news in video form

Co-founded by American actor Ashton Kutcher, A Plus specializes in positive news stories presented in video form ‒ perfect for the modern generation who consume a wide range of online video content.

The website’s mission is “sharing uplifting and inspiring stories that impact people’s day-to-day lives.” And, with a huge library of stories covering a wide range of different topics, this is certainly one of the best good news websites you should check out when you need to lift your mood.

Founded in 2014, they work firmly on the belief in the power of positive thinking and storytelling. Inspiring series on their website include ‘Going From Broke’, ‘A Plus Heroes’, ‘The New Americans’, and more.

4. Good Good Good ‒ to inspire readers to do good every day

Inspired by the beloved US TV host Mr. Rodgers, Good Good Good focuses on helping readers “look for the helpers.” In order to bring some light to what can sometimes be a very dark world, Good Good Good shares inspiring people, ideas, and movements that are shaping the world for the better.

Each day, they share a wide range of news articles sharing topics covering everything from positive climate change news to inspiring activists. They hope that by sharing these stories of everyday heroes, readers will be inspired to question how they can become heroes in their own lives.

Good Good Good also shares a monthly print ‘Goodnewspaper’, good news emails, and their Sounds Good podcast. They also have very inspiring social media pages that are worth checking out!

3. Tell Me The Good News ‒ a newcomer on the good news scene

A relative newcomer when it comes to positive news, Tell Me The Good News is a fantastic good news website sharing positive news and other inspiring articles covering a wide range of topics.

With something for everyone, no matter your interests, this exciting new website features articles covering everything from health to people, climate to technology, and much more.

If you’re feeling down and need something to lift your spirits, spending a quarter of an hour flicking through the articles on this website is sure to do the job!

Founded in 2022, it is just the beginning of Tell Me The Good News, and we can’t wait to see what’s to come from them in the future!

2. Positive News ‒ a well-established good news website

One of the biggest names in good news journalism, Positive News is undoubtedly one of the good news websites you need to check out.

Founded in 1993, Positive News is well-established when it comes to reporting good news stories. So, when visiting their website, you can rest assured they know what they’re talking about.

Positive News does not just work as an online publication, however. If you’d rather read your good news in print, they also distribute a quarterly Positive News magazine, filled with a round-up of all the good news stories from that quarter.

A UK-based organization, topics covered include everything from society, environment, lifestyle, science, and economics. All with a positive slant, of course.

1. Good News Network ‒ for plenty of ways to consume good news

Topping our list of good news websites you need to check out is Good News Network. Boasting almost as much longevity as Positive News, GNN was founded in 1997 and still boasts an impressive following to this day.

With well over 20,000 news stories currently online, you’ll have plenty to look through when you’re on the hunt for some good news to lift your mood. They even have an app and their Good News Gurus podcast for those who want to consume their good news in less traditional ways.

The post 5 Good News Websites To Check Out appeared first on Tricky Enough.

Developing an SEO-friendly website allows various search engines to effectively interpret your web content and index it into their database. Once they do so, your articles can become the most valuable web pages to their users, depending on the topics they’re looking for. As these people read and share your content on different social media platforms, you reach a wider audience and boost your sales.

Not experiencing this kind of growth? There’s a chance that your website isn’t SEO-friendly. Here are a few telltale signs that you need to keep the SEO up a notch.

1. Poor Website Loading Speeds

A slow website creates a negative experience for your visitors, and it could result in a loss of website traffic and revenue. Something as little as a three-second delay in page load times could be enough for your site to experience lower lead conversion rates and fewer page views. In turn, your prospects would leave the page and associate this poor experience with your brand.

Being wary of how efficient your website’s contents are is crucial. Slower loading times can upset existing customers who want to purchase another product and affect your search engine rankings. With that in mind, you must check your site’s loading times and look for things that could be causing the slowdown.

Some problems that may cause your site to load slowly include poorly-written and outdated plugin codes. Perhaps you installed multiple plugins in the past to try them out, but you forgot to disable them. Some of these plugins boost calls to the back-end database, which creates bottleneck situations. Make sure that only essential plugins are active, and get rid of outdated ones while you’re at it.

Another issue that might be affecting the speed of your web pages is inadequate bandwidth. This can usually be traced to picking a bad site hosting service or, if running your own servers, insufficient hardware and ISP. Bandwidth issues are the easiest to diagnose, as the slowdowns often occur during peak times when your site is experiencing the most traffic.

If you want to boost the loading speed of your website, you may consider investing in professional website design Toronto business owners prefer. This type of service can help streamline your website without you having to try to figure things out on your own.

2. Broken Links

Search engines understand that broken links are a common thing on the web. Unfortunately, these links indirectly affect your website’s SEO because you create a negative experience for the users once they click them. Even worse, these also give the image that your website is outdated.

These broken links usually exist because you either renamed or removed the target web pages and forgot to update the links on other pages. Failing to check if all your links are working will make site visitors think that your website is unfinished and leave it for a more functional alternative.

Don’t know if your website has broken links? Check your analytics account and click on the ‘behavior’ tab. If you want a more thorough check of your website (and the subsequent fixes), don’t hesitate to get help from a third-party website developer.

3. Neglecting Keyword Analysis

One of the most important factors in establishing an SEO-friendly website is conducting keyword analysis related to your website niche. Ignoring this critical process is a big mistake because you won’t be able to properly target your audience and your site will lose out to more relevant sites.

Effective keyword analysis requires you to take some time to understand your audience’s behavior. This activity will help you learn the words they type the most when looking for your product or service. With that in mind, you’ll have to conduct this SEO strategy on a weekly or monthly basis so you can keep up with the ever-changing preferences of your target audience.

After understanding the demands of your audience, you’ll have to target realistic keywords. Aiming for the most competitive or ‘head’ keywords wouldn’t help you to rank in these niches, especially if you’re a startup company because bigger companies are likely to be heavily competing over the same keywords. Instead, you should concentrate on long-tail keywords because these are easier to rank for, making it easier to boost your chance to convert.

Another mistake you might be making is not thinking about the search intent of your keyword analysis. Without a specific search objective, your content won’t match the search intent of your users, which prevents your site from showing up on their search results. You should assess whether the content you plan to post for a specific keyword matches what your target audience is looking for.

Last but not least, you might be using keywords that nobody is actually searching for. If you don’t evaluate search intent, you’re likely to optimize for terms that your potential visitors won’t use. That said, you should use the keywords you aim to rank for that highly resonate with the same words your customers use.

4. Publishing Duplicate Content

One of the most critical mistakes you can make when trying to improve the SEO-friendliness of your website is posting duplicate content. Reposting an article that trended once won’t lead to much since your existing audience has already seen it before. To make things worse, the algorithm may even count your reposts as spam.

Once search engines detect that you’re publishing ‘spammy’ content, there’s a good chance that they will rank your website lower than the competition. Because most users won’t bother to scroll through those pages, this could be a very difficult problem to recover from without the help of a competent SEO service provider.

5. Posting Unreadable Content

Although content readability doesn’t directly affect the ranking of your page, it could still have an impact on how long a user spends time on your website. These factors include the depth of scrolling, total time visitors on your page, and social media shares. Without improving the readability of your content, you won’t improve the ranking of your pages and you might receive fewer leads.

To evaluate the readability of your content, you must conduct an in-depth audit of your existing pages. In addition, you’ll have to do some internal SEO by adding H1, H2, and H3 headers on pages that lack these components. After that, you should add meta descriptions and hyperlinks to other articles from reliable sources.

6. Outdated Sitemap

If you’ve experienced having scripts that stop writing new pages to the file, then your website isn’t SEO-friendly. This usually happens if you have a convoluted sitemap. While this mistake isn’t a big issue for smaller websites with just a few pages you might have problems with indexing if you have a bigger website.

Updating your existing sitemap is about evaluating the ‘lastmod’ file attribute. Even if the page is updated, this outdated component might not raise your website ranking in the SERPs. The search engine algorithm might detect the ‘lastmod’ attribute and decide that the page hasn’t changed.

7. Lack Of Longreads

Reputable search engines love informative “longread” articles, which are over two thousand words. Users actively sharing longreads on their social media platforms, can boost the authority of your domain, and is one of the most reliable ways for your website to become an SEO-friendly website.

A good way to create excellent longread content is by writing about content relative to your brand’s niche. Doing so enables you to understand what your target customers prefer to read, which might boost your organic traffic. Then, you’ll have to enable your existing customers to send you feedback about your articles so you can improve your next content.

After creating a draft of your first long read article, you should analyze it with the help of Google Analytics. You may use this tool to manage the read-through level of your paragraphs as you split your content into multiple pages with different names. Additionally, you may consider sending these drafts to acquaintances before publishing them on your website so you can measure if they require further revisions.

Key Takeaway

As a website owner, you should always make sure that your site visitors have a positive experience when browsing your page. Keep an eye out for these seven telltale signs so you can address issues thru SEO. Remember that there’s always a chance to come back from behind the rankings page. As long as you have support from a good SEO team and you know exactly what the people want, getting an SEO-friendly site is not an impossible task.

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The post 7 Glaring Signs Your Website Is Not SEO-Friendly appeared first on Tricky Enough.

With the cost of living constantly on the rise, you may be finding it harder to manage your cash than ever. Sometimes you may face a financial emergency too, and without any savings behind you, it can be impossible to pay for it. You might have to consider outsourcing finance and utilizing direct lender loans. But if you want to increase the money in your bank and not have to pay anything back, you could look at alternative ways of making money. Here are 6 unusual ways you can make money in 2025.

1. Sell Your Boxes

If you’ve got a load of old boxes lying around that came with your electrical goods, you could look into selling them online. You only have to check the auction sites to see how much people are willing to pay for a brand-new smartphone box! It could be that they’re looking to sell their phone but don’t have the original packaging, which can mean they can’t sell it for as much. However, if you’ve kept the packaging for your electrical goods, you can easily make a decent amount of money just by selling the boxes to willing buyers. Most of the time it’s Apple product boxes that are the most coveted, so if you get a new phone, make sure you don’t throw the box away.  

2. Sell Your Crafts

Have you got a hobby that keeps you busy in the evening? If so, you should look to sell what you create online. You’d be surprised at how many people will love what you do and will also be willing to pay for it. You don’t even have to treat it as an official business if you don’t want to. You could just sell the things that you’ve created as and when you make them. If it turns into something more than just a side hustle, that’s great, but you don’t have to start out with that intention. Putting your creations up for sale also helps keep your house clutter-free and allows you to pay for your supplies without using your own savings too.       

3. Pet Sitting

Animals are great to spend time with, and you might not actually have any of your own. However, more people are using pet-sitting services and you can easily make a good amount of money doing so. You could advertise your services and they don’t even need to be that expensive. Most of the time the food is already provided by the owner, so all you need to do is feed them. It could even be animals like fish, that require minimal care too, but people will still pay for the service. If you love animals, you should definitely look into them! Pet sitting is a lovely way to make a little extra money. 

4. Enter Contests

Although you’re not guaranteed to make money, entering a competition can actually pay off. If you search online competitions, you’ll see a plethora of available contests that offer a cash prize. Writing contests seem to pay out fairly large prizes, as do photography ones too. Entering competitions allows you to make use of your skills and you don’t have to rely on sales to make money. Creating your entry can also be fun, so it doesn’t even feel like work. Although you might not win the cash prize every time, you’re still in with more of a chance than those who don’t enter. Some contests also have second and third prizes too, so you may not miss out completely.  

5. Renting

You might think that renting only relates to your own property, but you can actually rent out your possessions too. If you’ve got a room full of musical instruments that you don’t want to part with permanently, you could rent them out to performers who need them for a show and amateurs who are looking to try them out before buying. You could even rent out your bicycles or tools to people who only need them for a short while. Renting out your possessions to those who temporarily need them is not only beneficial for them, but you can make a decent amount of money doing so.    

6. Play-To-Earn-Games

If you’re not wanting to part with possessions or look after animals, you could earn money without even leaving your home. Play-to-earn games are the latest craze in the gaming world, and you can easily download them on your mobile phone. Once you have your chosen game, playing it will give you rewards that equate to value in real life. You don’t have to be a top gaming streamer with loads of sponsors to make money either. Play-to-earn games allow you to earn money no matter your skill level, so you can easily make a quick buck just by kicking back for an hour. There are all different types of games too, so if you’re great at word puzzles, but not so good at shooting games, you’re still able to earn. 

Earning money doesn’t have to be limited to just your day job, there are lots of easy ways you can earn extra cash on the side without having to work two jobs. Who knows, you may find your new passion and create a whole new career! And if not, you’ve still managed to bring in some money and had fun while doing it.

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Many websites allow other bloggers to write perfect content for their websites. Once a person submits the post for another website, the other website admin first verifies the content. So, if the content is unique and is not copied, they will do some modifications according to their requirements. 

After verifying, the admin will post your article on their website and gives you a no-follow or a do-follow link. As a result, these links help you to get quality links for your blog/website and drive traffic to the website.

Benefits of Guest Posting

Increase organic traffic

Guest posting is very beneficial for SEO purposes. One significant benefit is because of guest posting. You will get more backlinks which will help to increase traffic to your website.

Improve your writing skills

It is one of the best methods to improve your writing skills because nobody is perfect in the beginning. So if a person tries to write more, it enhances their knowledge and writing. Many website owners want 1000 to 2000 words of the article and other requirements. So if a person tries to write according to the website’s terms and conditions, then it helps to boost writing skills.

Boost Article Ranking

If a person wants to rank their article on Google’s first page, then guest posting is the best simple method to increase article ranking. When you write an article for another website, you post your article link in that article. Then the website owner gives you a no-follow or do-follow link according to your website domain authority. so if your article has more backlinks, it’s easy to rank your article on google’s first page. 

Here is the List Of Guest Posting Websites

Conclusion

List of Sites That Accept Guest Posts has helped your tricky enough team as well to build quality links in very less time. You just need to write quality content for guest blogging. And In many ways, you will be able to rank on Google’s First Page.

If you accept guest posts on your blog and website. You can leave a comment and we will update your blog/website to the List of Sites That Accept Guest Posts. As We update this post every month.

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In the beginning, it was all business. Bitcoin was created as an online option to pay for Bitcoin’s goods and services. Today, you can buy and sell goods and services using a cryptocurrency called bitcoin cash. But where is the line between virtual currency and cash? In the beginning, bitcoin was simply a form of digital cash. Today, some companies are starting to use bitcoin cash as their primary currency. These currencies can be used in different ways, such as bank accounts, debit cards, or virtual currencies. These differences mean that bitcoin cash can be used in various ways. Here are the differences between bitcoin cash and bitcoin. Here’s a look at each of these differences.

1). Decentralized and Universal

One of the main differences between bitcoin cash and bitcoin is that the latter is decentralized and universal. This means that it can work across national boundaries. Some forms of decentralized distributed ledger technology (decentralized ledger) are centralized. These are systems where a single entity has complete control. For example, Let’s say you have a bank account at work. You can’t quickly transfer the money between accounts without going through the company bank. Instead, you need a centralized system that enables you to move money between accounts without the risk of other employees seeing important transactions taking place.

2). No More Fees

Fees aren’t the only thing that makes cryptocurrency cash. There are various other costs involved in the transaction, such as the exchange rate, the cost of marketing, and the amount of trade. It makes sense then that when a person is using a cash payment method, they are usually charged a transaction fee. The customer pays a fee for every transaction he makes in a cash payment method. The fees set depend on the amount spent and are generally between 0% and 2%.

3). Secure and Trusted

Again, we see the word “trust” used in cybersecurity. If a major incident were to occur, and it was discovered that one of your employees had compromised your systems, then you would need to have confidence that that person has the right key. With cash, on the other hand, you don’t need a guarantee of trustworthiness. The vendor you are dealing with can verify the genuineness of the vendor accountant and attorney. This means you don’t need to be completely confident that the person you are dealing with is genuinely an accountant or an attorney.

4). Easy and Convenient

This is another thing that sets cash and cryptocurrency apart. You don’t have to go through any complicated procedures to pay for items in money. You can pay with money right away. You can also pay for things like hotel bills or groceries with money in cash. You have to pay the transaction fee in a cash payment method and then wait for the transaction to clear. If the transaction fails, you can still pay the transaction penalty.

Conclusion

A lot of people are confused about the difference between cash and cryptocurrency. However, the difference is not in the amount of money that must be transferred but in the amounts of both money and their respective value in real life. If you are confused about the difference between cash and cryptocurrency, this article is for you. After reading this article, you will be able to quickly understand the difference and make the most of the money that you make from both different forms of money.

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With the right Amazon account managers, like the Amazon PPC experts at Grow Amazon, much of the burden can be taken off your shoulders. Let’s take a look at three areas where user account management services can help you with the most challenging parts of selling on Amazon.

Establish Your Seller Account From the Ground Up

With a presence that reaches more than double the mobile users of other megaretailers like Walmart, Amazon is truly the king of the online retail space. In order to take advantage of Amazon’s reach and consumer confidence, you first need to establish an Amazon Seller Central account.

Seller Central is very user-friendly, but it can be deceptively tricky to use well. That’s why millions of eCommerce companies enlist the help of an Amazon account manager to get them rolling.

Setting Goals

Envisioning where you want to be is an important step for a seller at any stage. Ask yourself these questions, and talk to your prospective account managers about your answers.

• Do you want to be top-ranking within one or multiple product categories?
• Do you want to hit a certain number of sales per month?
• Where do you want your business to be in six months? A year? Five years?
• How much revenue is necessary to maintain your business? To expand?

Thinking about these kinds of questions can boost your motivation and help you focus on a path forward. 

For inspiration, take a look at some of our client case studies at Grow Amazon. There, you’ll find the stories of eCommerce companies just like your business that have achieved success by partnering with our team and other Amazon experts like us. In discussing your goals and aspirations with you, we can determine how to get you there.

Determining How You Want to Operate

Account management teams are well versed in the ins and outs of the Amazon marketplace, and because we’ve worked with many clients in dozens of industries, we keep up with dynamic methods for business growth.

An account management team can help you navigate important decisions such as:

• Will you handle your own fulfillment, put it in the hands of managers, or use Amazon’s FBA (Fulfilment By Amazon) program?
• What level of involvement do you want to have in the back end of your Amazon sales?
• Do you want to manufacture your own product or use another method such as drop-shipping?
• How will you brand the products you sell and related materials?
• What level of inventory do you need to keep, and how will deal with inventory management?

Setting Up Your Amazon Seller Central Account

Meticulous organization is necessary when establishing your Seller Central account and maintaining excellent account health, which Amazon describes as “an overview of your selling account’s adherence to the performance targets and policies required to sell on Amazon.”

Management services worth their salt will know exactly what documents, licenses, and other verification documents you need to acquire and maintain in order to meet Amazon’s requirements.

You’ll also need to decide between opening an Individual Account, which is a good choice for low-volume sellers, or a Professional Account for high-volume sellers. Your account management team can help you make the right choice.

Managing Your Listings and Performance

Selling on Amazon can be too much for one person or even a small team, especially when you’re first getting your footing with your Amazon store. Account managers can help you deal with the day-to-day minutiae that keeps the machine moving.

Building and Maintaining Your Product Listings

If you have a vast array of products, a lot of variations within a certain product, or items in multiple categories, account management services are a lifesaving tool for keeping it all organized. 

A management team can:

• Build your product listings
• Add professional photo and video elements to showcase your products
• Optimize your listings using SEO (search engine optimization)
• Assign and organize SKU (stock-keeping unit) numbers

Establishing Your Brand Presence

Registering and maintaining your presence in Amazon’s ABR (Amazon Brand Registry) program is another helpful area an Amazon seller account manager can help you protect your brand and lend credibility to your product offerings when you work with or create trademarked items. 

You also may want to take advantage of EBC (enhanced brand content) to market your products in the Amazon Marketplace with professional-quality listings and descriptions that go beyond black-and-white text-based listings.

Expanding Your Market Reach

When selling on Amazon takes off for your business, you may decide to expand your sales internationally. This can bring a dramatic increase in sales, but it also means more work, more hoops to jump through, and more requirements and regulations to follow. Account management teams can help take the stress out of an expansion.

Achieving Amazing Sales Through Advertising

With millions of Amazon sellers and thousands of them likely competing in your niche, the best way to make sure you’re reaching your target audience is through sponsored advertising. 

Use Amazon PPC to Launch a Killer Campaign

When you’re ready to launch a product campaign, you’ll find that Amazon has already developed a powerful framework to help you succeed. But just like most other facets of running an Amazon seller account, ad campaigns are exponentially more effective when designed and run by experienced professional management teams.

Amazon’s PPC (pay-per-click) advertising system is highly competitive, and without a great strategy, it can feel like flinging money into the void. Without careful and strategic planning, you may see very poor ROI (return on investment).

A great account manager will build an advertising plan tailored to your business, decrease your ACoS (advertising cost of sale) and maximize your ROI so that every penny you spend comes back to you multiplied. You’ll save time and energy working with experts, and you won’t miss out on the opportunities for growth that are available to smart sellers.

Tracking and Analyzing Your Sales Data

Ups and downs are unavoidable in any business. But making sure an Amazon business’s growth trends upward, it’s necessary to recognize patterns, spot warning signs, read the market, and make adjustments on the fly based on data.

Your Amazon account manager will keep track of your inventory and sales data, analyze it, and keep your Amazon business thriving even when the market goes through challenges.

If you’re ready to level up your seller account with the help of an account management service, get in touch with us at Grow Amazon and let us show you how we can make selling on Amazon a breeze for your business.

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When you first come across the term, it’s bound to feel a little bit loaded. Questions such as:

• What does this term mean?

• How will it benefit my brand?

• Should my business even apply it?

• If so, how do I go about it?

All are likely to pop into your mind. But regardless of whether you’re operating a small or medium-sized business, you will have realized by now that it has become essential to incorporate personalized strategic marketing programs in everything you do.

Today’s consumers have access to a broad range of devices, which means that your business has to provide them with multiple touchpoints before they can make a decision on whether to shop at your store or not.

This fundamental marketing challenge posed by the modern consumer is what necessitates the need for you to develop an omnichannel marketing strategy. These marketing efforts would also need good tracking and reporting in order to make the best results. You can use tools like Supermetrics alternative to building customizable visual reports. When starting out, you will need to take the following into account:

1. Start by Establishing Your Goals

You have to determine what your primary business goal is. Do you want to focus on acquiring new customers? Are you more interested in maximizing returns on the investments already made? Whatever goals you settle on, will play an essential role in helping drive your marketing strategy.

They are the ones that will influence your marketing combination. Therefore,

• Ensure that you utilize the business goals to drive your marketing strategy, in the same manner, you use email subject lines to drive your email promo messages.

• Take time to match the goals you have identified with channels that can guarantee better results.

2. Put Personas at the Center

What is your target group? Are you more interested in people between the ages of 20 and 40? Mostly male or female? Working professionals? Is the person you have identified as your ideal customer interested in certain activities? These are questions that you will need to answer when developing the persona.

The same questions will also come into play when dealing with your newsletter design. They assist you to identify the right campaigns, the right messages, and the right look that can assist you in growing your company. Consider:

• Creating the ideal personas of the clients you would like to acquire.

• The building or utilizing targeted buyer demographics.

3. Your Business Website Is the Starting Point of the Omnichannel Marketing Campaign

While the website will generally appear as an odd starting point for this type of campaign, you should note that it’s quite critical. In the end, all the marketing efforts you have applied will lead back to it. This calls for you to design the site with a customized user experience. Where email subscriptions are included, ensure that clients get to receive a confirmation email.

There’s a need to ensure that the site includes all the innovation and tech advancements that are needed to help you focus on conversions. This includes making sure that it has a mobile-app-like experience that will smoothen navigation and ease of use. For your website, you will need to:

• Ensure that it is up to date, technologically wise.

• Provide a mobile-first experience. Ensuring that the design is responsive is no longer enough.

• Include conversion-centric features, e.g., sending out a confirmation email after a client has made a purchase or subscribed to newsletters.

4. Get Local and Organic

Your SEO strategy and local search presence are important aspects of the omnichannel advertising strategy. The best way to establish whether the business is listed correctly and in many places is by running a presence scan. Consumers use apps like Yelp and Apple Maps to look up information related to their business.

Running this scan will ensure that the business is being found. This will include ensuring that you’re ranking well for non-branded and branded keywords to keep the company at the top of search engine results. Additionally, make sure that you also spend some time refining your voice search.

It’s expected that voice search will take up fifty percent of all web-based searches in the next year or so. For this particular category, you need to:

• Craft an organic search strategy that is also voice-ready.

• Come up with a sound keyword strategy for use in both non-branded and branded keywords. This should also be reflected in your newsletter design.

• Confirm that your localized search presence is above board for all search-based applications.

5. Be Social

Your marketing mix should also take into account your social media advertising activities. Any social campaign being run by your business should focus on events that are close to your location. The same should also be reflected in your email subject lines. Doing so will assist in driving home your business’ unique selling points.

It’s the easiest way to highlight the unique points that your target consumers value the most.

6. PPC

Whether it’s Yahoo, Bing, Google, or all three search engines, you must ensure that you have a well-thought-out paid campaign as part of your marketing strategy. From driving offer-specific traffic to protecting brand equity, you cannot execute any successful marketing strategy, without factoring in paid advertising campaigns.

Simply put, PPC is,

• The ideal vehicle that you need to continue protecting your brand.

• It is there to help you drive offer-specific traffic to various landing pages on your website.

7. Programmatic Display Advertising

Programmatic display advertising is in this case very similar to PPC. A great way to engage customers would be to combine audience segmentation and personalization. Using in-house data in this manner will go a long way toward convincing clients who may be unsure of whether to work with your business or not.

• Try to place your focus on segmentation and personalization to help enhance performance.

• Segmentation and personalization are tasks that you can do at almost all budget levels.

8. Meta-search Advertising

Metasearch-based engines are increasingly becoming ideal avenues for building interest and driving awareness for your business. They come in handy when customers are still trying to make a decision on who to trust with their hard-earned money.

You will need to have an efficient metasearch element in your omnichannel marketing strategy regardless of how long you intend to continue running the campaign. You have to remember that creating awareness and consideration are essential aspects of creating the business demand tunnel.

• It’s always important to try and fill the top of the funnel.

• Try to leverage the metasearch to help you build your brand and drive awareness.

9. Personalized Email Marketing

You can design your email marketing campaigns to take up new roles as part of your omnichannel program. Email marketing has for long been viewed as an ideal means of assisting to drive post-conversion revenue such as the adoption of ancillary products, and upgrades, as well as in fostering repeat business from your clients.

• You can use email marketing strategies to help you enhance upsells and post-conversion upgrades.

• Foster loyalty programs and encourage repeat business.

10. Make Sure to Participate in All Special Events

Many business owners tend to think of omnichannel advertising as more of a strategic initiative, or rather a strategy that encompasses all your advertising efforts in the course of a single year. And while this may be true, you also have to realize that there are very many opportunities in a year where you can choose to leverage omnichannel techniques.

You can do this in a manner that is more segmented, albeit a bit limited. This may include running campaigns on special days such as Easter weekend, Memorial Day, Black Friday, etc. trying and taking part in as many campaigns as possible, including those taking place at your local fair. Remember, each special event in 2020 is an opportunity for you to market your business using an omnichannel approach.

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The post The Key Steps to Omnichannel Marketing Successes Featuring Automation appeared first on Tricky Enough.

What is a logo?

A logo is an identifying mark that is one of the elements of the identity that represents your brand. A logo doesn’t have to be a meaningless set of symbols or an eye-catching picture. However, a logo is not always created just for a firm. Also – it can be an accompanying symbol of a particular brand, which can be anything, for example, a channel on YouTube, a fictional character, an animal, or a group of people. The purpose of a logo is to convey a company’s message to its target audience.

The logo is the most important element of a company’s image. Logos have emerged to distinguish the products of different firms within the same industry. In addition, a registered trademark protects the company from unfair competition and allows it to protect its rights in court. In the perception of consumers, the presence of a logo or trademark of a company with a well-established reputation is a guarantee of quality.

Why do I need a logo?

A logo performs several extremely important functions. Let’s take a look at a few of the functions that a well-designed logo successfully performs:

A logo helps to differentiate a business from its competitors

A logo is the first thing your customer gets to know about your company. It is the basis for many people to judge the services and products offered and often decide whether to give their preference to your business or to go to the competitors. Therefore, the logo design should be as associative as possible and evoke only positive emotions in the client.

Legal assurance of ownership

The logo is as much the property of the business as the products it produces. Therefore, it is some form of protection of the rights to the goods. If another company uses the logo, it can be held criminally or administratively liable.

The trust of the client

Not all companies have their logo, but the company, focused on quality and love of customers, just has to have one. Customers trust more products that have a logo on them. Think back to the last time you bought something without such identifying marks. Chances are, it hasn’t happened in a long time.

Unusualness and aesthetics

Don’t forget that a logo helps to make any product unusual, to add some kind of distinctive mark to it. An example would be, the bullseye on all products from Apple. No one would argue that any laptop is ready to buy only because of the one glowing apple, the other parameters will look after it.

Help in Promotion

The logo can help a lot in the promotion of the product because it is printed everywhere:

• on products;
• on-brand stores;
• business cards;
• banners and advertisements;
• in social networks.

That’s why it should be easy to remember so that anyone could mention in a story to a friend just what the logo looks like, and it would be immediately put off in memory.

Different Types of Logos

There is a huge variety of logos, but many of them can be classified into one of three types: text, combination, and emblems.

Textual

This type of logo is a spelling of the company name using company colors and fonts. This type is good because, constantly faced with the name of the brand, people quickly remember it. According to statistics, about 40% of the world’s companies use only text in their logo. This style of logo is used by many companies:

• Virgin;
• Facebook;
• Disney;
• Coca-Cola;
• Sony;
• Samsung;
• others.

Combined

These logos usually use a symbol and company name, or a symbol and an abbreviation. This approach has two advantages at once: the symbol or picture helps to draw attention to the brand, while the presence of the name makes it more memorable. This approach can be especially good for new companies, but it is also used by major global brands. Among them:

• Adidas;
• Reebok;
• Microsoft;
• Gazprom;
• Aeroflot;
• British Petroleum;
• Eurosport;
• others.

Emblems

Logos of this type include the company name in a special artistic image. This is perhaps the most spectacular type of logo, but it is also the most complex. It’s important to consider that both the text and the image are readable at any size. Such logos are common in sports, and government agencies, and are also found in the auto business. Examples:

• Starbucks;
• Harley-Davidson;
• NFL;
• FC Liverpool;
• Paramount Pictures;
• BMW;
• others.

Conclusion

There are many different types and forms of logos, each of which works great for a certain segment of the audience. It is worth understanding that a quality logo is an important component of the image. Such an element can ensure the success of the company. It allows the average person to realize the essence of the company, what mission it fulfills, and what ideals it follows. The logo should be remembered not only on a conscious level but also on a subconscious emotional level.

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The post Types of Logos: Descriptions And Examples of Logos appeared first on Tricky Enough.

Well, here’s the thing:

You’re not alone. Many business owners have the same questions and concerns when it comes to their eCommerce website design.

The good news is that you’re not stuck with the website you have. You can absolutely redesign your eCommerce website to better attract customers, convert leads, and achieve your business goals.

If you’re considering redesigning your eCommerce website, here are a few things to keep in mind:

1. Define Your Business Goals

When you’re redesigning your eCommerce website, it’s important to have a clear understanding of your business goals. What are you hoping to accomplish with your website redesign? Do you want to attract more traffic? Does increase lead? Boost sales?

If you’re not sure what your business goals are, take some time to think about what you want your website to do for your business. Once you have a clear understanding of your goals, you can start to think about how to achieve them.

2. Know Your Target Audience

If you want to attract more traffic to your website, you need to know who you’re trying to attract. Who is your target audience? What are their needs and wants? What kind of language do they use?

When you know who you’re trying to attract, you can start to think about how to appeal to them.

3. Understand Your Competitors

If you want to attract more traffic to your website, you need to understand your competition. What are they doing that’s working? What are they doing that’s not working?

You can learn a lot from your competition. Take some time to research their websites and see what you can learn.

4. Evaluate Your Current Website

You need to take a close look at your current website if you’re redesigning your eCommerce website. What’s working? What’s not working?

Start by looking at your website analytics. This will give you some insight into how people are using your website. Then, take a look at your website design. Is it user-friendly? Is it visually appealing? Is it easy to navigate?

Finally, take a look at your website content. Is it relevant? Is it engaging? Is it keyword-optimized?

5. Make a Plan

Once you’ve taken a close look at your current website and evaluated what’s working and what’s not working, it’s time to make a plan. Start by making a list of the changes you want to make to your website. Then, prioritize those changes.

Once you have a list of changes, you can start to think about how to implement those changes. Do you need to hire a web designer? A web developer? A copywriter? You might also need to get in touch with an SEO website migration consultant, who will help you make sure your website redesign doesn’t negatively impact your SEO.

6. Set a Budget

Redesigning your eCommerce website can be a big investment. Before you start the redesign process, you need to set a budget. How much are you willing to spend on your website redesign?

Keep in mind that a website redesign is an investment. It’s important to spend enough money to get a high-quality website, but you don’t want to spend so much money that you can’t make a profit.

7. Launch Your New Website

Once you’ve designed and developed your new website, it’s time to launch it.

Make sure you test your website thoroughly before you launch it. You don’t want to launch a website that’s full of bugs.

When you’re ready to launch your new website, make sure you announce it to your customers and clients. Let them know about the changes you’ve made and why you’ve made them.

8. Monitor Your Website

When your new website is up and running, it’s important to monitor it. Start by looking at your website analytics. This will give you some insight into how people are using your website.

Then, take a look at your website design. Is it user-friendly? Is it visually appealing? Is it easy to navigate? Finally, take a look at your website content. Is it relevant? Is it engaging? Is it keyword-optimized?

Make sure you monitor your website on a regular basis. This will help you make sure your website is performing the way you want it to.

Conclusion

If you’re considering redesigning your eCommerce website, there are a few things you need to keep in mind redesigning your eCommerce website, as mentioned previously. You can learn a lot by evaluating your current website, understanding your competition, and knowing your target audience.

Once you have a clear understanding of your goals and your target audience, you can start to plan for your website redesign. Keep in mind that a website redesign is an investment. You need to set a budget and make sure you spend enough money to get a high-quality website.

After you launch your new website, make sure you monitor it regularly. This will help you make sure your website is performing the way you want it to.

The post What to Consider When Redesigning Your eCommerce Website? appeared first on Tricky Enough.